A butterfly lingers on a cluster of red berries. Another rests among clay pebbles. Yet another lays a pair of suavely decorated wings on a tree bark. Authored by Italian photographer Bea De Giacomo, Marsèll’s Spring Summer 25 campaign celebrates the fleeting moment when nature stands still, and yet is already about to take flight. Through both color and shape, the pictures provide a visual commentary on Sospensione, the brand’s recently released collection, which explores suspension as a process of lightening and deconstructing forms, in search of new combinations of proportions, lines and volumes. The photographic series, completed by more images of natural elements, bears De Giacomo’s intimate, ethereal style, reinforcing the ties between Marsèll and emerging creative talents, and marking yet another campaign where ideas take center stage, and products follow suit.
BEA DE GIACOMO graduated in photography at Milan’s European Institute of Design, specializing in fashion, portraiture and publishing projects, and went on to collaborate with prestigious brands and magazines. In recent years she has focused on her personal projects, leaning between documentation and magic realism. Her work is characterized by an intimate approach, centering around the search for harmony between form and composition, with the aim of conferring naturalness even to the most constructed of scenarios. Intimacy also lies at the heart of her personal work, which has always been of a vernacular grounding and is developed around everyday life and the intimate sphere; she investigates family places, relations and connections, in a domestic and often rural context. Her research aims to unveil the invisible magic undergoing human-to-human and human-to-nature relationships, sometimes mixing pure documentation with a touch of surrealism.
Photography: Bea De Giacomo
