Fondamenta

The Marsèll Fall Winter 24/25 collection can be considered an encounter between the past and the future of the brand, drawing inspiration from the very place the brand has laid its foundation: the interiors of the flagship store at Via della Spiga 42. Fondamenta is a collection in dialogue with the architecture, materials, lights and colours that define the store, with the new Marsèll creations designed to fit seamlessly into this architectural context. Each stylistic variation connects back to the space—in form, colour and texture. Similarly to the process of designing the store, the Fall Winter 24/25 campaign seeks an ideal equilibrium of volume, form and details. All of this was perfectly captured in Louis de Belle’s still-life photography, a medium previously unseen in Marsèll campaigns.

The star of the campaign is Fasma, a clutch bag born from in-depth stylistic research and the experimentation and reinterpretation characteristic of Marsèll’s product design. As an evolution of the now-iconic Fantasma line, Fasma exemplifies the brand’s design precision and demonstrates Marsèll’s ability to mould leather in keeping with new aesthetic codes. This piece transforms a classic form into a sculptural object formed of asymmetrical proportions, smooth leather, and defined lines. Meticulous attention to detail imparts a timeless essentiality, making it a precious, high-value accessory. The Fondamenta campaign tells a story of continuous innovation, where tradition converges with the present. A collection that spans architectural concepts and everyday practices to become a work of excellence.