Marsèll Paradise hosts A Is A Is A, an exhibition on typography stemming from Alphabets, a research project by Marcello Jacopo Biffi that explores a set of alphabets stemming from an elementary pixel matrix. The title of the exhibition is an homage to the line “A rose is a rose is a rose” in the poem Sacred Emily by Gertrude Stein, which evokes Aristotle’s identity principle, asserting that each entity is identical to itself. A selection of eight alphabets, printed by Biffi on simple A4 sheets, are presented on raw wood panels, designed by architectural studio From Outer Space. The papers are stapled directly on the wood panels, juxtaposing their rigid sizes with the variable dimensions of the plywood. The exhibition also showcases the film Détour, which takes inspiration from Biffi’s extensive alphabet research, serving as a cinematic extension of the show.
MARCELLO JACOPO BIFFI is a designer and educator based in Monza. He works for clients in the fields of art, design and fashion and is the co-founder, with Anita Poltronieri, of the design practice BIFFIPOL. Their projects include the communication and identity design for the magazine Archivio and the store Primapagina. Biffi has also worked on design projects for Mousse Magazine, Slam Jam and Marsèll, and is a teacher at Politecnico di Milano.
A Is A Is A
A project by Marcello Jacopo Biffi.
Curation: BRACE BRACE
Setup: From Outer Space
Installation Views: Mattia Greghi
Texts: Marcello Jacopo Biffi, Michele Galluzzo, From Outer Space, BRACE BRACE
Copy Editor: Agnese Cantelmi
Silkscreen Printing: Legno
Printing: Artigiana Grafica
Détour
Direction: Nicola Pietromarchi & Filippo Castellano
Production: Olympìque
Director of Photography: Gianluca Oliva
Sound Design: Mara Miccichè
Set Design: Stella Porta
Model: Lucrezia Cuccagna
Gaffer: Paolo Pastaccini
Camera Assistant: Michele Porcari
Editing: Filippo Castellano
Colorist: Leonardo Masoero
Printing: Tipografia Valdostana
Design and Development: Gabriele Donini (Giga)
